Gamification that actually changes behaviour.
Hoxhunt's reward loop: employees earn points for spotting and reporting phishing. It is backed by solid outcome data. Failure rates drop from ~11% to ~2% over a year in their published studies.
SimuPhish vs Hoxhunt · Side-by-side comparison
SimuPhish vs Hoxhunt. The honest breakdown.
Hoxhunt built a genuinely engaging phishing simulation product around gamification: employees hunt for threats and earn rewards for reporting them. Failure rates drop meaningfully over 12 months. Where it falls short: it is email-only, has no autonomous multi-vector campaigns, no live defense layer, and limited reach outside of Northern Europe.
Founded
2016
HQ
Helsinki, Finland
Scale
Mid-market to enterprise
EMEAAPACAmericasBuilt for every region. Deployed globally.
Feature comparison
Side by side. No spin.
9
SimuPhish
leads
3
Tied
even
0
Hoxhunt
leads
Fully supportedLimitedPartial or add-onNot available
Feature
SimuPhish
12/13 features
Hoxhunt
3/13 features
AI & Automation
AI-native lure generation
SimuGPT writes lures, personas and coaching in a single pass
Limited
Adaptive difficulty via AI, not AI-generated lure copy
Autonomous multi-vector campaigns
SimuHDR runs full campaigns without manual scheduling
OSINT-driven personalisation
Simulation vectors
Email phishing simulation
SMS / smishing simulation
Voice / vishing simulation
Microsoft Teams & Slack simulation
Training
In-the-moment coaching
Coaching fires within seconds of a click or failure
Analytics
Per-employee human risk scoring
Defense
Live defense helpline (24/7)
SimuShield: human + AI triage for real suspected threats
Localisation
Arabic & MENA-native content
75+ language coverage
Limited
Good European coverage; limited MENA/Arabic
Commercial
Transparent public pricing
Limited
Quote-based but shared openly on first call
Result
SimuPhish covers 12 of 13
12 / 13
3 / 13
Based on publicly available information and customer interviews as of May 2026. Verify current features with each vendor.
Where Hoxhunt wins
What Hoxhunt does well. Honestly.
We don’t do hit pieces. This is a fair account of where Hoxhunt genuinely leads.
Strong EU data residency and compliance posture.
Finnish company, EU data residency, GDPR-native architecture. For European organisations with strict data localisation requirements, Hoxhunt is a credible choice.
Clean, low-friction employee experience.
The mobile-first interface and reward mechanics reduce training friction. Employees engage with Hoxhunt willingly rather than treating it as a compliance checkbox.
Where SimuPhish wins
The SimuPhish difference. Across every region.
AI-native. Multi-vector. Deployed across EMEA, APAC, and the Americas.
Five attack vectors, one campaign.
SimuPhish tests employees across email, SMS, voice calls, Microsoft Teams, and Slack in a single automated run. Hoxhunt tests one channel.
SimuShield: live defense, not just simulation.
When a real phishing attempt reaches your employees, SimuShield's 24/7 helpline triages it. Hoxhunt has no live defense layer.
Built for MENA as a first-class market.
SimuPhish ships Arabic-dialect lures with Gulf-specific social engineering context. MENA is an afterthought in Hoxhunt's roadmap.
SimuPhish operates across EMEA, APAC, and the Americas — with Gulf-Arabic dialect content, MENA regulatory mappings (SAMA, NESA, NCA), and a London hub for European deployments.
The verdict
Who should choose what.
Choose SimuPhish if…Any organisation across EMEA, APAC, or the Americas that needs AI-native multi-vector simulation, autonomous campaigns, a live defense layer, and coverage that extends far beyond email gamification.
Get a demoPure EU-domiciled organisations whose sole security awareness requirement is long-term email behaviour change via gamification, with strict GDPR hosting preferences and no need for MENA, SMS, voice, or collaboration-platform simulation.
Ready when you are
See how SimuPhish compares to Hoxhunt in a live demo.
Two minutes to a quote. One business day to a real reply. Trusted across EMEA, APAC, and the Americas.
