Determining the return on investment (ROI) for a phishing training solution isn’t an exact science. It’s challenging to put a price tag on the indirect costs of a breach, such as data loss, intellectual property theft, and brand damage. These costs can range into the millions of dollars. However, we can estimate the direct costs of a breach, which are more tangible.

The key variable that simUphish directly impacts is the phishing penetration rate. By enabling organizations to run frequent, automated phishing campaigns that are personalized to each employee based on their skill level and job role, the penetration rate can be drastically reduced to just 2%, resulting in immense savings downstream. Experiment with the numbers and see the potential savings for yourself.